Indonesia Plans 25 Percent Boost In Tourism

Island Nation Targeting China, Middle East

Outlining its latest five-year development plan, the Indonesia’s Ministry of Tourism & Creative Economy said it wants to welcome 12.7 million overseas visitors in 2019. This result would mark a 25% increase compared to the 9.5 million arrivals it is targeting this year.

Over the past five years, Indonesia’s international arrivals increased 35% from seven million in 2010 to the 9.5 million projected for 2014.

Sumatra tiger conservation

“Backed by this significant growth, we’ve decided to increase the growth in foreign tourist arrivals from 20%… to 25 percent,” the Jakarta Post reported the ministry’s director general for marketing, Esthy Reko Astuti, as saying this week.

The development plan will focus on driving more visitors from 15 key markets, namely Singapore, Malaysia, China, Australia, Japan, South Korea, Taiwan, the Philippines, US, UK India, France, Germany, the Netherlands and Russia. Combined, these markets currently contribute 80% of all arrivals to Indonesia.

Indonesia orangutan conservation

But Esthy said Indonesia could also attract tourists from the Middle East.

“We have to generate more tourists from these countries because based on our experience, when a Middle Eastern airline opens direct flights to Indonesia, they tend to attract more outbound tourists from Indonesia rather than inbound tourists to Indonesia,” Esthy told reporters. “We need to boost our promotion in the Middle East to attract more visitors from the region.”

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Crossbow Communications specializes in international marketing, issue management and public affairs. Indonesia is one of our regions of expertise. Our President and founder is the author of the Language and Travel Guide to Indonesia. Please contact Gary Chandler at Visit Indonesia.

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